While broad demand for rural land has ebbed and flowed over the years, our target “blue collar plus” buyers have displayed a relatively constant interest in purchasing our ranchettes.
We have seen high demand in the following markets: 1) before the COVID-19 recession, 2) during that recession, 3) during the subsequent boom, and 4) in the current economic climate. It’s reassuring that demand for our product has far exceeded our ability to supply it across very different market cycles.
Sales are strong right now. But if we were to see them slowing down, we are well-positioned to ramp up our currently modest marketing efforts to attract more interest.
If we were to witness an alarming drop in demand for our ranchettes, we could certainly curtail buying activity. In the unlikely scenario where we needed to stop buying, we would finish out current projects and provide investors with preferred returns and a return of their capital over time.